When you launch a campaign in a new market it is useful to understand how your keywords perform so that you can effectively plan your campaign and budget. We will analyse the trends on your top 5 keywords and produce a report describing any regional or temporal variations, as well as budget recommendations.
When you have just launched a campaign in a new market
When you have just added a new adgroup in a campaign and your budget needs to be defined
When you are launching a new product or service and you want to understand the demand for related keywords
When you decide to launch a campaign in a new target market it is wise to research your keywords and establish if there are any trends which could affect your campaign. Seasonality can play a key role, with some keywords being highly popular in winter but only showing a few searches in summer – “snowboarding”, for example. There might also be regional variations in how popular your keywords are, for example due to regional dialects.
Knowing how your keywords behave will allow you to plan your campaign to produce an effective online marketing campaign that is tailored to your target region, as well as help you allocate your budget appropriately. For example, you might want to increase your budget to ensure you are aligned with your competitors when the demand is higher. You might also find out that one of your keywords is more popular in one region than others and therefore set a different budget within a country.
We will provide trends on your top 5 keywords. We will deliver a document that includes the list of keywords, related graphs and popularity maps when possible. We will also conduct some online research to give you a possible explanation on the different trends.
The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will also need to know your top 5 target keywords and your target country.
A native speaker, under the supervision of a project manager, will analyse the trends on your top 5 keywords, highlighting variations in keyword popularity by time of year and region. We will compile this information into a report, also providing budget recommendations and potential explanations for variations.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.