Prior to planning an effective marketing campaign in a new country, it is important to do research into any legal or cultural restrictions in the region. We will carry out research to check that your products/services are compatible with the culture and search engines of your target market, providing a report highlighting any potential issues and/or requirements you will need to meet.
When you want to launch a marketing campaign/product in a new market
When you want to find out if there are any restrictions in your target market that could affect your marketing campaigns
When you want to enter a new market you need to be sure that your product or service can be sold, and therefore advertised, in the target country. Each search engine and country has its own legal requirements and cultural context, so you should not enter a market without first being aware of these restrictions.
We will research whether there are any country-specific and search engine-specific regulations for your new target country. For example, in some countries such as China there are strict censorship laws that restrict what can be posted and accessed on the internet. We will also inform you of any particular things that you might require to run your marketing campaign, such as a special certificate to sell a certain product. This will clarify whether your products are compatible with the culture of your target country and will help you to identify the most successful way to launch your marketing campaign in your target culture.
We will send our findings to you as a PDF report.
The process begins by completing a briefing questionnaire with your project manager to clarify objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will also need to know details of your products/services and the location of your target market.
A native speaker, under the supervision of a project manager, will check if your products/services and their cultural implications are compatible with the culture and regulations of your target market. They will conduct their research on trusted websites and will ensure that all sources have been noted in the final PDF report that will be sent to you.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.