It is essential to understand the strengths and weaknesses of your PPC campaign as this will enable you to detect opportunities to improve your performance. It is also important that your ads are in the native language of your target country, as this will ensure that your target audience understand the message you are trying to put across and will hugely increase the chances of them clicking on your ad.
We will analyse your chosen ad groups, identifying any strong and weak points and developing recommendations around those on how you can improve performance going forwards. This audit includes:
- Identification of strong and weak points of each ad group
- Match type analysis â€“ whether your keywords are optimised for a higher quality score
- Identification of missed impressions or clicks due to budget or rank
- Analysis of site links in terms of relevance and performance
- Review of any cannibalisation between keywords in each ad groups
- Ad optimisation recommendations â€“ whether there are any ads that you should pause due to poor performance to allow other ads to have more visibility
- Landing page check â€“ whether the landing pages are relevant to each ad group and have the related call to action in the ads
We will also assess the linguistic aspects of up to 1,000 â€śelementsâ€ť of your PPC campaign â€“ such as your keywords, ad texts, ad groups or landing pages â€“ and will provide recommendations for improvements. This service will be carried out by a native speaker of your target language, which will ensure that feedback is accurate and relevant to your target country's culture.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS