In order for your PPC campaign to be successful, it is important that you assess its performance to learn what you can improve and that you ensure that it is run in your target language to help your target audience understand your message. We will conduct an audit to identify the strengths and weaknesses of your ad groups and will produce recommendations on what you can improve, covering areas such as your keywords, site links, landing pages and budget. We will also analyse your ads' linguistic elements and produce a report highlighting areas that need improving and suggesting what they should say instead.

Here’s when PPC Strategic and Linguistic Audit Adgroup Level can help!

When your PPC campaign needs to be assessed in terms of its linguistic aspects and performance

When the performance of your PPC campaign has not met your expectations

When a translated PPC campaign shows poor performance

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


It is essential to understand the strengths and weaknesses of your PPC campaign as this will enable you to detect opportunities to improve your performance. It is also important that your ads are in the native language of your target country, as this will ensure that your target audience understand the message you are trying to put across and will hugely increase the chances of them clicking on your ad.

We will analyse your chosen ad groups, identifying any strong and weak points and developing recommendations around those on how you can improve performance going forwards. This audit includes:

  • Identification of strong and weak points of each ad group
  • Match type analysis – whether your keywords are optimised for a higher quality score
  • Identification of missed impressions or clicks due to budget or rank
  • Analysis of site links in terms of relevance and performance
  • Review of any cannibalisation between keywords in each ad groups
  • Ad optimisation recommendations – whether there are any ads that you should pause due to poor performance to allow other ads to have more visibility
  • Landing page check – whether the landing pages are relevant to each ad group and have the related call to action in the ads

We will also assess the linguistic aspects of up to 1,000 “elements” of your PPC campaign – such as your keywords, ad texts, ad groups or landing pages – and will provide recommendations for improvements. This service will be carried out by a native speaker of your target language, which will ensure that feedback is accurate and relevant to your target country's culture.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times