.it is the country-code top-level domain (ccTLD) extension for Italy. ccTLDs are also known as local domains, and they are strongly recommended whenever you have web content targeting visitors in a specific country.
Using a local domain is a very clear signal for the search engines, telling them exactly which country the content is targeting and it will increase the chances of your website ranking well in Italian search results. It will also help build trust with your audience, as they will perceive your brand, products and services to be “local”, and therefore more relevant to them and their needs.
We can register a .it domain for your business, ensuring all of the details are correct on the registration and all requirements are met. We'll manage the domain on your behalf and notify you when it's due for renewal.