Learn from experience how best to reach global customers
Andy Atkins-Krueger is the CEO of Webcertain Group and has worked in international marketing for over 20 years, focusing on international SEO since 1997. Throughout his career, he has worked on hundreds of international SEO projects in all major languages and all corners of the globe â€“ the key learnings from those experiences have now been distilled into his International Marketing School in Barcelona.
Andy speaks regularly at conferences around the world and is often quoted by the press in connection with the developments and strategies of international search engines such as Google, Baidu and Yandex. Originally a trained linguist, Andy moved into public relations and marketing at an early stage, and since early 2008 has chaired the one-day conference series, the International Search Summit, which examines international search marketing issues.
Andy will draw on this wealth of experience to provide you with expert consultancy in many areas of international SEO, including from on-page optimisation to geo-targeting to updates on the world's major search engines.Â He will deal with the use of ccTLDs and hreflang encoding in geo-targeting strategies and help businesses to maximise their online global presence.