Learn from experience how best to reach global customers
Andy Atkins-Krueger is the CEO of Webcertain Group and has worked in international marketing for over 20 years, focusing on international SEO since 1997. Throughout his career, he has worked on hundreds of international SEO projects in all major languages and all corners of the globe â€“ the key learnings from those experiences have now been distilled into his International Marketing School in Barcelona.
Andy speaks regularly at conferences around the world and is often quoted by the press in connection with the developments and strategies of international search engines such as Google, Baidu and Yandex. Originally a trained linguist, Andy moved into public relations and marketing at an early stage, and since early 2008 has chaired the one-day conference series, the International Search Summit, which examines international search marketing issues.
Andy will draw on this wealth of experience to provide you with expert consultancy in many areas of international SEO, including from on-page optimisation to geo-targeting to updates on the world's major search engines.Â He will deal with the use of ccTLDs and hreflang encoding in geo-targeting strategies and help businesses to maximise their online global presence.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS