Apple App Store Meta Content Optimisation

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To boost your app's visibility on Apple App Store and increase downloads, it is important that your store page contains high quality, keyword-optimised meta content. A native speaker, under the supervision of an app marketing consultant, will write meta content for your app that targets the most appropriate and popular of your target keywords and stays in keeping with your brand. We will send you this meta content in an Excel format, ready for you to upload to your Apple App Store developer account.


Here’s when Apple App Store Meta Content Optimisation can help!

  • 1

    When you want to boost the visibility and downloads of your app in the Apple App Store

  • 2

    After you have identified additional keyword ranking opportunities



Since its launch in 2008, the Apple App Store has amassed nearly 1 million apps, recording a staggering 50 billion installs globally. Increasing popularity among users and app developers alike means that some categories are becoming increasingly competitive. The App Store uses an algorithm to formulate rankings and a major component is the meta content of your store page.

Publishers often spend a vast amount of effort and cost developing their apps and often ignoring how visible the app appears to end users. Making changes to the meta content of your app store page could potentially boost the visibility of your app for popular and relevant keywords and in turn, increase the number of downloads your app receives.

Guided by our app marketing consultants, a native-speaking specialist will write meta content for your app store pages which incorporates your target keywords whilst ensuring an accurate representation of your app. These recommendations will be delivered to you in an Excel format, ready for you to upload to your Apple App Store developer account.


Quality process

The process begins by completing a briefing questionnaire to clarify your objectives for the project and your target audience. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

We will need keyword research, including rankings and search popularity data, to make keyword targeting decisions, which form the basis of our meta content recommendations. Additionally, we will need to work with existing content on your app store page. If you do not have this, you will need to purchase app store description copywriting first. Editing ap screenshots is not included, but can be purchased as an additional service.

Taking your target keywords, a native specialist and an app marketing consultant will assess the popularity and competitiveness of each, as well as the existing rank of your app, to create a shortlist of keywords to target which stand the best chances of yielding additional rankings and maximising visibility to potential users. Due to limitations within the Apple App Store, we cannot guarantee all the target keywords will be incorporated into the meta content. A native-speaking specialist will write meta content for your app store page that is in keeping with your brand and targeting as many keywords as possible.

You will receive the meta content, which will incorporate target keywords that stand a better chance of ranking for more popular keywords and thus increased downloads, in an Excel format.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Apple App Store Meta Content Optimisation

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