YouTube is the world's most popular video sharing site, with over 90 billion videos viewed on the website each month. Set up in 2005, it now has localised interfaces for over 40 countries and delivers 2 out of every 5 videos viewed worldwide.
This service provides caption and script optimisation for your YouTube videos. Closed captioning and scripts produce subtitles that can help your hard-of-hearing or non-native viewers to understand what is being said on your video, and has the additional advantage of being readable by search engines.Â
Video search engine optimisation brings important text and keyword components to the moving image so search engine indexes can more relevantly associate the image contents with textual keyword searches. It relies on optimisation techniques ideally during the planning of the video â€“ including its crucial scriptâ€” as well as during the production stage, through the more usual on-page SEO and off-site factors which encompass building suitable links and working with the YouTube community users, as well as channel signals for ranking on Google/YouTube.
Including a transcription has other advantages besides helping search engines manage the content; it's good for users and usability too. People who want to watch your video may not have the opportunity to do so at work or on the go, or even on a mobile if they're lacking a plug-in. The transcription helps them find important information and increases their ability to interact with your site.
The advantage of closed captioning is that crawlers can find and index that content â€“ providing an important lever for the subsequent index and presenting relevant results in search engine results pages.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS