Improve the performance of your PPC campaign

Once your PPC campaigns have been launched you will have a better understanding of which keywords perform better than others, so it is important to regularly check and update your ads for your advertising campaign to be successful. Replacing your poorly performing ads with improved ones will lead to increased click-through rates and conversions. A native speaker of your target language will combine their linguistic, cultural and advertising knowledge to update poorly performing ads from your campaign.

Ad text optimisation can help...

When you want to ensure your international PPC ads are performing at their best.

When you want to improve the quality of your ads.

When you want to increase click-through rates.

When you want to boost conversion rates.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand – Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines – Fellowes

Technical and strategic expertise

Webcertain’s understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you’re looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is ad text optimisation important?

It is very important to regularly check your keywords' and ads' relevance and performance, to ensure they are up-to-date and still effective.

By updating your ads with best performing keywords from your campaign, you will be able to improve performance, increase the click-through rate and boost conversion rates.

We will update poorly performing ads from your campaign and replace them with new ones.

How it works

The process begins by completing a briefing questionnaire to clarify your advertising objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need full access to your paid search advertising account.

A native speaker of your target language, under the supervision of your Project Manager, will check the performance of your ads, removing poorly performing ones and writing new ads to replace them.

You will receive a report containing our findings and changes in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times