As an online business you will regularly update the list of products you sell, so it is important that you do the same with your PPC ads to ensure that you are attracting the right customers and are not paying for clicks on out-of-date ads for products you no longer sell. However, this can be very challenging when you have a large site with a large number of products and out-of-date ads can often be missed.
We will go through your PPC campaign, product by product, and check whether all your products are available or not, or if new products need to be added. You will receive a report detailing our product-by-product findings in an Excel or PDF format, highlighting ad groups which should be paused or re-activated. Implementing the changes will streamline your campaign and eliminate wasted spend.