To run as effective a PPC campaign as possible, you must ensure that your keywords are relevant, which can sometimes involve the restructure of your ad groups. With this service, we will take your existing keywords and create new, relevant ad groups based on these where necessary. You will receive the new, proposed ad group/ad block structure in an Excel spreadsheet.

This service can help...

When an SQR analysis has been done and new keywords do not fit in any of the existing ad groups.

When a campaign is not performing well because the ads are not relevant enough to the keywords.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


In order for your PPC ads to be successful, they must be supported by relevant keywords and ad texts, as this can lead to higher click-through rates and a better quality score. To ensure that your campaign is using keywords as effectively as possible, it is sometimes necessary to restructure your ad groups.

With this service, we will take your existing keywords and create new, relevant ad groups based on these, where necessary. This will ensure that your PPC account structure is as well-organised and appropriate as possible, in order to get more relevant ads and cheaper bids.

How it works

The process begins with you completing a briefing questionnaire to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need access to your PPC account you want us to have a look at, so that we can see all the keywords and ad texts in your campaign. We will also ask you for your SQR, if this has been carried out.

A PPC Specialist native in your target language, under the supervision of your Project Manager, will take your existing keywords and create new, relevant ad groups based on these according to best practice and your requirements.

You will receive the new, proposed ad group/ad block structure in an Excel spreadsheet.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times