To run as effective a PPC campaign as possible, you must ensure that your keywords are relevant, which can sometimes involve the restructure of your ad groups. We will take your existing keywords and create new, relevant ad groups based on these where necessary. You will receive the new, proposed ad group / ad block structure in an Excel spreadsheet.
When an SQR analysis has been done and new keywords do not fit in any of the existing ad groups.
When a campaign is not performing well because the ads are not relevant enough to the keywords.
In order for your PPC ads to be successful, they must be supported by relevant keywords and ad texts as this can lead to higher click-through-rates and a better quality score. To ensure that your campaign is using keywords as effectively as possible, it is sometimes necessary to restructure your ad groups.
We will take your existing keywords and create new, relevant ad groups based on these where necessary. This will ensure that your PPC account structure is as well-organised and appropriate as possible in order to get more relevant ads and cheaper bids.
The process begins by completing a briefing questionnaire with your project manager to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your PPC account you want us to have a look at so that we can see all the keywords and ad texts in your campaign. We will also ask you for your SQR if this has been carried out.
A PPC specialist native in your target language, under the supervision of your project manager, will take your existing keywords and create new, relevant ad groups based on these according to best practice and your requirements.
You will receive the new, proposed ad group / ad block structure in an Excel spreadsheet.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.