Multilingual meta tag creation and keyword mapping

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Improve your SEO with keyword mapping and meta tag optimisation

As part of your SEO efforts, you should ensure that your meta tags are optimised and that your URLs have undergone careful keyword mapping. Meta tags are what display in the search engine results pages, so the quality of these meta tags is crucial when it comes to converting rankings into clicks. We will create meta tags for your website, including the title tag, keyword tag and meta description tag. We will also clearly map out a list of relevant keywords per URL, to provide structure to the website and ensure you get the most value from each target keyword.


Multilingual meta tag creation and keyword mapping can help...

  • 1

    When you want to increase your rankings and traffic in the organic search engine results but lack the necessary linguistic resources or optimisation know-how.

  • 2

    When you have a list of target keywords for your target market and want to ensure the most appropriate URLs within your website are ranking for these.

  • 3

    When you want to prevent targeting multiple URLs for the same keyword.

  • 4

    When you have launched new pages on your website and need to associate target keywords with these.

  • 5

    When you do not have optimised meta tags on your website.

  • 6

    When you want to increase your click-through rate from search engine results pages.

  • 7

    When you want the search engines to have a better understanding of the contents of your website.


Why are meta tags and keyword maps important?

When you want to make your website more accessible to search engines and their spiders, it is important that your URLs are paired with popular and relevant keywords and that your meta tags are keyworded and appropriate.

We will clearly map out a relevant list of keywords per URL. Keyword mapping will help you to create a structured, intuitive funnel that guides your website navigation; create a hierarchy of topics, subtopics and sub-subtopics that informs your content authoring; serve as an official record of which webpages are associated with which keywords; and inform your website’s internal and external link development.

We will also create meta tags for your website, including the title tag, keyword tag and meta description tag. Meta tags are added to your website template and are used by search engine spiders to help them determine the content of the webpage and whether it should rank for particular search queries or not. Each webpage should have different meta tags. The meta description tag is the text that displays in the search engine results below the webpage title and is crucial when it comes to converting rankings into clicks.


How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

To do the keyword mapping, we will ask you to provide us with your list of potential target keywords and the URLs of the webpages you would like to pair these keywords with.

If the mapping is for an existing website that has previously undergone search engine optimisation, we recommend you provide any previous mapping information you may have, so we can avoid targeting the same keyword across multiple webpages.

Additionally, providing us with an up-to-date ranking report will identify which URLs are already ranking for each keyword, as these should be maintained or ‘protected’. If you do not have a recent ranking report, then we can provide this as an additional service.

A native-speaking Search Specialist will then check the content of each webpage and shortlist the most relevant target keywords. From this shortlist and other requirements stated in the brief, we will select the target keyword to be paired with each URL.

We will then write meta tags for your website, creating appropriate title tags, keyword tags and meta description tags that are keyword-rich and in your target language, ensuring that all search engine character limits are adhered to.

You will receive the keyword map and meta tags in an Excel or PDF format.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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Multilingual meta tag creation and keyword mapping

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