YouTube is the world's most popular video sharing site, with over 90 billion videos viewed on the website each month. Set up in 2005, it now has localised interfaces for over 40 countries and delivers 2 out of every 5 videos viewed worldwide. Simply uploading your video onto YouTube will not result in a large number of views and to ensure that your video reaches the maximum proportion of your target audience as possible, it must be optimised. Video optimisation brings important text and keyword components to the moving image so that YouTube indexes can more relevantly associate the image contents with textual keyword searches.
Having your video optimised will result in it ranking higher when users search for relevant keywords on YouTube and Google, meaning that more users are likely to click on and view your video. These viewers are then more likely to follow any links to your website and interact with additional content.
In order to know whether your optimisation is successful, we will provide the supporting data pre and/or post optimisation.