Description

YouTube is a hugely popular video sharing site, and as such has the potential to act as a very effective marketing tool. However, for this to be the case it must be optimised. Our experts will optimise your video using their SEO, linguistic and cultural knowledge, improving its rankings on both Google and YouTube and allowing it to reach your target audience more easily.

Here’s when YouTube Video Optimisation can help!

When you would like to optimise a new video which has already been uploaded to your account.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

YouTube is the world's most popular video sharing site, with over 90 billion videos viewed on the website each month. Set up in 2005, it now has localised interfaces for over 40 countries and delivers 2 out of every 5 videos viewed worldwide. Simply uploading your video onto YouTube will not result in a large number of views and to ensure that your video reaches the maximum proportion of your target audience as possible, it must be optimised. Video optimisation brings important text and keyword components to the moving image so that YouTube indexes can more relevantly associate the image contents with textual keyword searches.

Having your video optimised will result in it ranking higher when users search for relevant keywords on YouTube and Google, meaning that more users are likely to click on and view your video. These viewers are then more likely to follow any links to your website and interact with additional content.

With this service, our team of experts will combine their target language, cultural reference and SEO knowledge to optimise your video in line with YouTube's requirements. We will also be looking at and advising on cultural rules and aspects that could affect the promotion of your video in a certain countries, how to encourage interaction, optimum length, file format, aspect ratio, choosing your thumbnail, and playlists we advise you to appear in.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will also need access to your video.

These details will be passed onto both a native speaker and a project manager who will optimise your video's title, description and keyword tags according to YouTube's requirements.

The end result for you will be a well-optimised video that should rank highly in YouTube as well as Google results when your target audience searches for related keywords.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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