Why should you publish content on Zhihu?
Zhihu is a popular Chinese question and answer platform, similar to Quora. On Zhihu, people can ask questions and get high-quality answers from other knowledgeable users. It is highly-regarded as being one of the most trustworthy platforms in China, and its userbase is characterised as being highly educated and highly paid. For this reason, it is an appealing channel for high-quality brands that want to engage in digital marketing to attract the attention of this desirable demographic.
One of the best ways to utilise Zhihu is to engage with users by answering questions. By providing high-quality answers, you will not only help other users but also increase the exposure of your brand, services and/or products.
You can also post articles on your Zhihu page. Like an on-site blog, companies can publish industry-related content on their Zhihu homepage. By doing this, you can build a strong professional image and signal to your audience that you are an expert within your industry.
If you have written an answer or an article, or if we have done this for you, we can publish this on your Zhihu account on your behalf. This is an ideal solution if you do not have the time or resources to publish content on your Zhihu account yourself, or if you want to free up your valuable time to do other tasks.