Improve the performance of your PPC campaigns

To run an effective PPC campaign, you must ensure that your keywords are driving relevant traffic to your landing pages. By selecting the most effective match type, you can gain more control over the appearance of your ads and avoid appearing in irrelevant search results. With this service, one of our PPC Specialists will analyse your current match types and advise whether any of the match types should be changed in order to achieve better results in your PPC campaign. Once you have approved the suggested changes, we will implement the new match type keywords in your PPC account.

This service can help…

When you are experiencing an increase in negative traffic.

When you are experiencing a drop in traffic.

When you are applying match type parity.

Before a strategic restructure.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to review your match types?

In order for your PPC ads to be successful, they must be supported by relevant keywords as this can lead to higher click-through rates and a better quality score.

To ensure that your campaign is using keywords as effectively as possible, it is sometimes necessary to review the match type and suggest the use of a different one.

With this service, we will conduct an analysis on your current match types and let you know if we think any of the match types should be changed in order to achieve better results in your PPC campaign.

Once you have approved the suggested changes, we will implement the new match type keywords in your PPC account.

How it works

The process begins by completing a briefing questionnaire to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your PPC account so that we can see all your keywords.

Upon receipt of all the necessary information, one of our PPC Specialists will conduct a careful analysis of your keywords and their match types. Using our international PPC expertise, we will create a list of the keywords and our advice on whether the match type should be changed. This will be sent to you in an Excel document for you to approve. Once you have approved the suggested changes, we will implement the new match type keywords in your PPC account.

Please note that depending on your marketing strategy, this service may be complemented by our “Strategic restructure” and “Ad creation” services. This will need to be discussed prior to ordering this service.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times