Develop SEO-friendly content based on entities

Entities, defined as universally understood concepts not tied to a language or spelling, are the basis of natural language processing models like BERT. Search engines use entities to improve their comprehension of language to be able to understand it more like humans. By harnessing the power of entities, you can make your webpages rank higher in the search engines. With this service, a native speaker of your target language will make suggestions on how you can incorporate entities into the content of your webpages. You will receive the recommended, optimised content in a Word or PDF format, ready for you to upload to your website's CMS system.

This service can help…

When you want to improve your website’s organic rankings in the search results.

When you want to increase the quantity of traffic to your website.

When you want to increase the quality of traffic to your website.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What are entities and why are they important?

Entities, defined as universally understood concepts not tied to a language or spelling, are the basis of natural language processing models like BERT. Search engines use entities to improve their comprehension of language to be able to understand it more like humans.

By harnessing the power of entities, you can make your webpages rank higher in the search engines. This is because entities enhance your page's quality by making it easier for the search engine and user to understand what the page is about and what the content relates to.

This key SEO activity will not only improve your rank position but should also increase the amount of quality traffic to your website.

With this service, we will make suggestions on how you can incorporate entities into the content of your webpages.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. This service should only be ordered once keyword mapping and meta data creation have been carried out.

We will need you to provide us with a list of entities chosen per URL. Using this information, a native speaker of your target language will make suggestions on how you can incorporate entities into the content of your webpages.

You will receive the recommended, optimised content in a Word or PDF format, ready for you to upload to your website's CMS system.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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