Develop SEO-friendly content based on Google entities

Entity-based optimisation for Google includes the analysis of top search results, the search engine results page (SERP) interface, and SERP features in order to identify the user intent and main entities Google relates to a target search term. Based on a detailed analysis of all the related entities, their importance and the relations between them, as well as data extracted from essential SERP elements and Google’s knowledge base, one of our SEO Specialists will develop a roadmap for content creation, considering all the important entities to include that match the user intent related to the target search term.

This service can help…

When you are interested in improving your search ranking position for a specific search term.

When you want to increase the visibility of your website in the search engines.

When you are looking to improve your organic rankings compared to your competitors.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is entity-based optimisation?

Entities, defined as universally understood concepts not tied to a language or spelling, are the basis of natural language processing models like BERT. Google uses entities to improve its comprehension of language to be able to understand it more like humans.

Entities give Google the ability to understand the bidirectional relationship between words, enabling it to provide search results which match the meaning and intent behind a search query even better than in the past.

The optimisation of content based on entities focuses on researching search intent by analysing the top search results, the SERP interface and all relevant SERP features to uncover entities Google relates to the target search term.

How it works

The process begins by completing a briefing questionnaire to share and clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

An SEO Specialist will carry out a detailed analysis of content on the page for which the organic visibility should be improved for a given search term. We will analyse the top-performing pages in Google for the target search query, as well as the interface of the SERP and all relevant SERP features.

Based on this analysis, we will identify where in your website’s structure your content should be placed, as well as produce a map of entities and define the relationships established amongst them. The result of this analysis will be a roadmap with guidelines on how your content should be developed.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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