What is a reverse proxy server?
A reverse proxy server is an intermediary computer server which sits between a computer accessing the internet, and the destination website providing the website content. The reverse proxy is controlled by the website supplier.
The reverse proxy is deployed as a web server and behaves like a web server. However, rather than storing the website content in New Zealand, the reverse proxy forwards the request to a 'parent server' where the content is stored. The reverse proxy server can cache website content, which reduces page load times.
Our reverse proxy server is located in New Zealand and has a New Zealand IP, which are both important parameters in search engines' algorithms. From a user and search engine perspective, the website 'appears' to be in New Zealand.
Our reverse proxy server in New Zealand is a Linux HTTP proxy server which has been configured to allow secure sockets layer (SSL) content to pass through.