Why is duplicate content a problem?
Duplicate content is defined as large blocks of the same content on different URLs. This can occur on different websites or within the same one, and can be an exact copy or just contain extremely similar wording. There are various causes of internal duplicate content such as canonicalisation issues, rendering the same or similar content with parameters appended to URLs or replicating untranslated content onto different language versions of a website.
Duplicate content should be avoided because it causes problems for search engines when they crawl your website. When search engines encounter duplicate content, they will only rank the page which they identify as having the original content, disregarding the other pages. This can ultimately lead to a reduction in traffic to your website and poor visibility for your brand. Furthermore, Google actually imposes penalties on websites that contain internal duplicate content, giving the duplicated pages, or sometimes the entire website, a lower ranking.
We will identify duplicated content on your website and provide an action plan advising you on what steps you should take next to fix these problems.