What is Google Optimise and why is it important?
Google Optimise is a platform that helps you run landing page A/B tests on your website.
Landing page A/B testing is a common PPC optimisation technique. It can include implementing keywords, moving buttons or making small changes such as changing call-to-action colours on the website. The purpose of such A/B testing is to find the best performing version of the landing page.
With Google Optimise, it is quick and easy to conduct A/B testing on your content and layout. You can run tests on keywords, calls-to-action and buttons.
With this service, we will run A/B testing using Google Optimise and deliver a report at the end of the testing period with the results from the two landing pages. Based on the results, we will also make suggestions in terms of website optimisation.