Reach your target audience on Bing

Expanded text ads are the new text ad format on Bing. Expanded text ads allow three 30-character headlines and two 90-character description lines. Running expanded text ads on Bing is highly recommended if you want to reach your target audience online. We will create engaging and relevant expanded ad copy in your target language, based on the keywords and landing pages to be used in your campaign.

Multilingual Bing expanded ad text creation can help…

When you want to run a PPC campaign but do not have the time, resources or expertise to do so.

When you want to run a PPC campaign in different languages but do not have the in-house resources.

When you want to sell your products/services in a new market.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What are Bing expanded text ads?

Expanded text ads are the new text ad format on Bing. Expanded text ads allow three 30-character headlines and two 90-character description lines. They are designed for today's mobile-first world and give users more information before clicking on your ad.

When creating expanded text ads in different languages, it is essential that the copy includes one of the most popular keywords contained in the ad groups when possible but also reflects the local culture, includes a relevant call-to-action and is grammatically accurate.

We will create relevant, compelling expanded ad texts in your target language. The ads will clearly communicate your message, display clear calls-to-action and reflect the language and culture of the target market.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your objectives for the ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will require the keywords you will be using in the campaign in order to create the ads. If you have not already conducted keyword research, this can be ordered as an additional service. We will also need the URLs of the landing pages to be used in the campaign.

A native speaker of your target language, under the supervision of a Project Manager, will write expanded ad texts for your PPC campaign. The number of ads we can create will depend on the number of keywords that you can provide. We can create up to three ads per ad group and up to one ad group per group of ten keywords (e.g. 50 keywords => up to 5 ad groups => up to 15 ads in total).

We will send you the ads, with an optional back translation in English, in an Excel or PDF format, ready for you to upload to your campaign.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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