Why are analytics important?
Analytics set-up is an important starting point for any paid search activity and with a variety of tools available, a good knowledge of what they offer and when they should be used is essential. Our PPC analytics consultancy service will identify the best analytics set-up for your account, based on your goals and objectives.
In addition to Google Analytics, a range of other tools such as Google Tag Manager, Baidu Tongii and Yandex.Metrica are available, and can add value to your campaigns.
A PPC Specialist will review your current set-up based on your requirements and provide recommendations on an effective analytics structure that will help you increase your reach, conversions, brand awareness or leads, depending on your KPIs. The end result will be a healthier international analytics structure that will help you to understand your audience and achieve your marketing goals.