International PPC analytics consultancy

Could poor analytics be hindering your understanding of your PPC campaigns?

Get advice from an international PPC expert

Analytics set-up is an important starting point for any paid search activity. A PPC Specialist will review your current set-up based on your requirements and provide recommendations on an effective analytics structure that will help you increase your reach, conversions, brand awareness or leads, depending on your KPIs. The end result will be a healthier international analytics structure that will help you to understand your audience and achieve your marketing goals.

International PPC analytics consultancy can help…

When you want to review your current analytics set-up.

When you want to set up analytics for a new campaign.

When you want to improve the data and insights you collect on paid search activity.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are analytics important?

Analytics set-up is an important starting point for any paid search activity and with a variety of tools available, a good knowledge of what they offer and when they should be used is essential. Our PPC analytics consultancy service will identify the best analytics set-up for your account, based on your goals and objectives.

In addition to Google Analytics, a range of other tools such as Google Tag Manager, Baidu Tongii and Yandex.Metrica are available, and can add value to your campaigns.

A PPC Specialist will review your current set-up based on your requirements and provide recommendations on an effective analytics structure that will help you increase your reach, conversions, brand awareness or leads, depending on your KPIs. The end result will be a healthier international analytics structure that will help you to understand your audience and achieve your marketing goals.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives and to gather all the information we will need to carry out the consultancy required. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your paid search campaign.

A PPC Specialist, under the supervision of your Project Manager, will review your current set-up and provide recommendations for how it can be improved to give you better insights and enable more effective optimisation of paid search campaigns.

Our extensive experience of working with major analytics tools including Google Analytics, Baidu Tongji and Yandex.Metrica, to name just a few, ensures that we are up-to-date with their latest developments and features, enabling us to provide an exceptional level of support.

This is a one-off analytics consultancy service covering areas such as form abandonment set-up, GTM common events set-up, basic GTM account set-up and more.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.