Why is it important to conduct an audit after a programmatic advertising campaign?
If you are running programmatic advertising campaigns, it is important to conduct regular audits. This will enable you to notice any fluctuations or falls in campaign performance which could potentially be improved on. You may also seek to understand why a campaign hadn’t performed as well as you had hoped it would, or you may simply want to know how you can optimise your performance to beat your competitors.
We will do a complete audit on your programmatic advertising campaign’s performance, from execution, optimisations, delivery and in-depth post-analysis. We will also compare it against industry benchmarks to deduce how performance could have been improved further.
You will receive valuable insights into how your programmatic advertising campaign’s outcome could have been improved; insights which can be used for future campaigns. This audit will be more detailed and specific than our standard reports, explaining exactly what was affected and including an action plan on how to tackle those challenges or shortcomings in the future.