Get meaningful commercial insights into your keywords

Establishing the commercial value of your keywords in different languages can be challenging. After all, one keyword in English may have different local equivalents rather than one direct translation – or they may not exist in that form in the local market at all. On top of that, commercial values for keywords do not necessarily stay consistent across countries and languages. With this service, we will analyse your seed words and present an estimated commercial value for the equivalent local concept. With this information, you can make more intelligent decisions about which keywords to target as part of your international digital marketing efforts.

This service can help…

When you want to find out the value of your keywords’ local equivalents in other languages.

When you want to find out which of your keywords to select to create content or optimise local pages for.

When you want to add additional data to existing target market discovery keyword research.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is keyword value analysis important?

Whilst you may have metrics that allow you to establish the commercial value of your keywords in your home market, finding out what the comparable concept is worth in a different language market can be more challenging.

One keyword in English may have different local equivalents rather than one direct translation – or they may not exist in that form in the local market at all.

This service will analyse your seed words and present an estimated value for the equivalent local concept – taking into account different translations and variations of the keyword.

With this information, you can make more intelligent decisions about which keywords to target as part of your international digital marketing efforts.

How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

Our search-trained native linguists will analyse your seed words and present an estimated value for the equivalent local concept for each market – taking into account different translations and variations of the keyword. If you have a local value for your seed words for your home market, we can present the results in a comparable format or we can simply calculate a monthly or annual monetary value.

This information will be delivered to you in a PDF or Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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