Reach your Russian target audience with a video ad campaign

TrueView in-stream ads run on videos served on YouTube or within Google Display Network videos, games and apps. Running TrueView in-stream ads is an outstanding online advertising method to run alongside PPC campaigns. We will provide a complete TrueView in-stream campaign set up, enabling you to run Russian-language video adverts on YouTube or/and in games and apps within the Google Display Network. 

This service can help…

When you have video content in the Russian language that you'd like to promote before videos on YouTube.

When you want to run a video campaign on the Google Display Network.

When you want your video ads to appear in Youtube search results

When you want to increase your brand visibility online using video advertising.

When you want to direct traffic to your website using video advertising.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What are TrueView in-stream ads?

TrueView in-stream ads run on videos served on YouTube, on Youtube search results or within the Google Display Network videos, games and apps. These ads may also run on YouTube videos that are embedded on other websites. They can also appear on Android and iOS YouTube apps, as well as m.youtube.com. The minimum recommended video length is 12 seconds and three minutes is the recommended maximum video length, although there is no limit on the length of the video ad.

Viewers can skip the video ad after five seconds, howeverthe advertiser will not be charged unless the viewer engages with the video ad, or watches 30 seconds of the video or the full duration of the video if it's shorter than 30 seconds. Video interactions include clicks on the call-to-action overlays, cards and companion banners.

The method of payment for this campaign is CPM (a charge per 1,000 impressions)

Running TrueView in-stream ads can be used for branding and direct response campaigns.

We will combine our online advertising expertise and native language and cultural knowledge to set up a TrueView in-stream ad campaign for you in the Russian language, identifying the strengths and weaknesses of the campaign from the perspective of both user and search engine and making adjustments to improve performance.

How it works

After receiving the video ad, we will perform an initial analysis on all aspects of the video from both an advertising and cultural perspective. We will identify any alterations to the video ad that would have a beneficial outcome on the campaign prior to setting up the campaign. We will rate your video based on our cultural and native knowledge of the target market.

When the pre-setup process is complete, we will set up the video campaign, making sure to implement any requirements and targeting methods that were mentioned in the brief.

Please note that this service does not include video creation. Videos and video ads must be provided. This service is only for campaigns in the Russian language.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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