TrueView in-stream ads run on videos served on YouTube or within Google Display Network videos, games and apps. Running TrueView in-stream ads is an outstanding online advertising method to run alongside PPC campaigns. We will provide a complete TrueView in-stream campaign set up, enabling you to run Russian-language video adverts on YouTube or/and in games and apps within the Google Display Network.
When you have video content in the Russian language that you'd like to promote before videos on YouTube.
When you want to run a video campaign on the Google Display Network.
When you want your video ads to appear in Youtube search results
When you want to increase your brand visibility online using video advertising.
When you want to direct traffic to your website using video advertising.
TrueView in-stream ads run on videos served on YouTube, on Youtube search results or within the Google Display Network videos, games and apps. These ads may also run on YouTube videos that are embedded on other websites. They can also appear on Android and iOS YouTube apps, as well as m.youtube.com. The minimum recommended video length is 12 seconds and three minutes is the recommended maximum video length, although there is no limit on the length of the video ad.
Viewers can skip the video ad after five seconds, howeverthe advertiser will not be charged unless the viewer engages with the video ad, or watches 30 seconds of the video or the full duration of the video if it's shorter than 30 seconds. Video interactions include clicks on the call-to-action overlays, cards and companion banners.
The method of payment for this campaign is CPM (a charge per 1,000 impressions)
Running TrueView in-stream ads can be used for branding and direct response campaigns.
We will combine our online advertising expertise and native language and cultural knowledge to set up a TrueView in-stream ad campaign for you in the Russian language, identifying the strengths and weaknesses of the campaign from the perspective of both user and search engine and making adjustments to improve performance.
After receiving the video ad, we will perform an initial analysis on all aspects of the video from both an advertising and cultural perspective. We will identify any alterations to the video ad that would have a beneficial outcome on the campaign prior to setting up the campaign. We will rate your video based on our cultural and native knowledge of the target market.
When the pre-setup process is complete, we will set up the video campaign, making sure to implement any requirements and targeting methods that were mentioned in the brief.
Please note that this service does not include video creation. Videos and video ads must be provided. This service is only for campaigns in the Russian language.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.