Why is Google display advertising important?
The Google Display Network is a group of websites that are eligible to have your banners and responsive display ads display on them alongside relevant content.
Banners are set-sized banners that contain text and calls-to-action on them.
Responsive display ads are those which automatically change size, format and appearance in order to fit the screen of the user's device and the ad space available on a website. This means that your ad will be always displayed in the best format, regardless of where the ad is appearing or what device the user is browsing on, thereby hopefully boosting your click-through rates.
Running display ads is a great way to reach a wider audience and compliment your existing international digital marketing strategy.
We will plan and set up a display or responsive display campaign for you.