Yandex bid management

Target Russian users through Yandex PPC

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Utilise the power of Yandex advertising

Yandex is the most popular search engine in Russia, making it a very important and efficient channel to promote your brand in Russia. We will provide a complete monthly management service for your Yandex PPC account. One of our Yandex PPC Specialists will continually monitor your campaigns, check campaign daily budgets, relevant keyword bids, add additional keywords and negative keywords, pause keywords that aren't performing and check your ad visibility. This continual optimisation will ensure your campaigns are working towards your business objectives. We will suggest additional optimisation tasks if/when necessary.


Yandex bid management can help...

  • 1

    When you want to improve the performance of your current paid search campaigns on Yandex.

  • 2

    When you want to run paid search campaigns in Russia but you don’t speak Russian.

  • 3

    When you want to enter the Russian market.

  • 4

    When you want to launch a new product or service in Russia.


Why is Yandex PPC important?

Yandex is the most popular search engine in Russia, making it a very important and efficient channel to promote your brand in Russia.

The success of your Yandex paid search campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum ROI is achieved.

We will provide a comprehensive monthly paid search campaign management service for your Yandex campaigns and will carry out daily campaign performance monitoring checks.

The following is included in the Yandex bid management fee:

  • changing bids
  • setting bid strategies
  • changing delivery methods
  • changing ad rotation
  • adjusting budgets to suit targets
  • pausing non-converting ads
  • pausing/activating keywords/ads
  • ad scheduling
  • location targeting
  • device bid adjustments
  • location bid adjustments
  • changing keyword match types
  • pausing/activating ad extensions
  • attending calls (half hour a month if spend is below £3,000, or one hour a month if spend exceeds £3,000 a month)
  • One report generated by Global Central per month consisting of five reportlets of your choice, along with a PPC Specialist's comments including insights, actions taken and next step suggestions. If monthly spend is below £3,000, an additional cost applies for insights, actions taken and next step suggestions per month.


How it works

Whether you want us to manage an existing campaign, or create and manage a new campaign, we will begin the process by asking you to complete a detailed brief to ensure we fully understand what you want from your paid search campaigns. This will include short-term and long-term goals, campaign objectives and any specific campaign or business requirements you may have.

Our team of Yandex PPC Specialists will monitor your Yandex campaigns on a day-to-day basis, assessing performance and making adjustments where required. Alongside the Yandex PPC Specialist, a native Russian speaker will provide linguistic support for the optimisation of keywords and other elements.

We will provide transparency of your account so you can track the progress yourself and we will deliver monthly reports which will include performance results, suggested areas of improvement, and updates on changes made during the month to ensure your campaigns are in line with your overall objectives.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Yandex bid management

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