Yandex remarketing campaign plan and set up

Reach customers who have previously visited your website

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Reach a highly relevant audience on Yandex

Advertising by remarketing is the best way to reach a highly targeted, relevant audience of professionals and consumers who could be interested in cross-selling or just to remind them about your products or services. We will plan and set up Yandex remarketing campaigns for you, creating the right audiences based on Yandex Metrica or Yandex Audience data and suggesting areas for improvement and expansion.

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A Yandex remarketing campaign can help…

  • 1

    When you want to cross-sell additional products.

  • 2

    When you want to reach people who have already shown an interest in your services or promoting incentives to get multiple purchases.

  • 3

    When you want to target people who came to your website from a specific site or location

  • 4

    When you want to reach a niche or specific target market who are more likely to take action because they have already been on your website.

  • 5

    When you want to offer a new product to your existing customers.

  • 6

    When you want to offer discounts of your products or services to people who did not convert.

  • 7

    When you want to target a similar audience to those who have already converted or visited your website.

  • 8

    When you want to find a look-alike audience (an audience that is similar to your website's visitors but has never been to your site)

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What is remarketing?

Remarketing is the process of displaying ads to customers who have previously visited your website. When people leave your website without performing the expected action (converting), remarketing helps you reconnect with them by showing relevant ads as they search on Yandex.

With remarketing, we create customised lists to achieve your specific goals and only target the audiences you are interested in or we think could be relevant in order to achieve your goals.

Our team of multilingual specialists will use their native linguistic competences and local market knowledge to help you successfully connect with international audiences through remarketing on Yandex. Visitors who added products to their basket but did not complete the purchase process might be incentivised to return to your website if you present them with a discounted price.

This service includes:

  • planning and choosing the content to be used in remarketing
  • creating lists of audiences
  • set-up of campaigns with the selected ads, targeting the specified audience
  • monitoring monthly budgets, daily cost-per-click, placements and many other stats

 

 

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How it works

We will start by taking a detailed brief to ensure we fully understand the objectives of your campaign, any requirements you may have and the type of remarketing you plan to do.

We will double check that the Yandex Metrica tag has been installed on your website.

We will create necessary audience segments and/or goals for your campaigns and based on those, construct remarketing lists.

We will propose the creation of different ads for different audiences and for different time frames in order to attract a specific audience. One of our experienced Yandex PPC Specialists will monitor and optimise your campaign to ensure your target market is being reached and that your campaign is achieving its goals. We will also suggest ways to improve the campaign's performance.

Please note that if you wish to run your campaign based on a set of keywords, a relevant service would need to be ordered. The cost of ads and banners creation is also not included in the price quoted.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Yandex remarketing campaign creation

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