Why is campaign management important?
The success of any display campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum exposure and KPIs are achieved. Managing display campaigns on Daum - Kakao Talk is a complex process requiring a blend of technical skills and linguistic and cultural understanding.
Our monthly campaign management service continuously monitors your campaign performance, taking positive action to get the best results from your campaign. This includes adjusting bid levels, allocating budget to where it will deliver maximum benefit and modifying targeting settings.
We will combine our expertise and native language and cultural knowledge to identify the strengths and weaknesses of campaigns from the perspective of users and make adjustments to improve performance.
The following is included in the display campaign management fee:
- changing bids
- setting bid strategies
- changing delivery methods
- changing ad rotation
- adjusting budgets to suit targets
- pausing non-converting ads
- pausing/activating keywords/ads/placements
- ad scheduling
- location targeting
- changing demographic targeting
- optimising topic/interest targeting
- device bid adjustments
- location bid adjustments
- pausing/activating ad extensions
Please note, any reporting required sits with our service 'Paid media monthly performance analysis'.