Why is campaign management important?
The success of any display campaign is dependent on continuous management and optimisation to ensure objectives are met and maximum exposure and KPIs are achieved. Managing display campaigns on Naver is a complex process requiring a blend of technical skills and linguistic and cultural understanding.
Our monthly campaign management service monitors your campaign performance, taking positive action to get the best results from your campaign.
We will combine our expertise and native language and cultural knowledge to identify the strengths and weaknesses of campaigns from the perspective of users and make adjustments to improve performance.
The following is included in the display campaign management fee:
- ad scheduling
- changing ad rotation
- pausing/activating ads
- placement targeting
- age targeting
- gender targeting
- location targeting
- adjusting budgets to suit targets