Discover untapped content opportunities

In order to succeed in digital marketing, it is vital to have fresh, high quality content on your website. If you are struggling to think of topics to create content about, it can be useful to conduct a gap analysis to identify relevant topics that do not currently have much content online. We will conduct an analysis of one or more keywords and point out content gaps where you could create fresh content to fill these gaps.

A content gap analysis can help...

When you want to boost your reputation as a thought leader in your field.

When you are looking for inspiration for content creation.

When you want to find out what the content gaps in your industry are.

When you want to create fresh content and stand out.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you’re looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

How can a content gap analysis help?

In order to succeed in digital marketing, it is vital to have fresh, high quality content on your website. Regular content will help to boost your reputation as a thought leader in your industry. It can also provide SEO benefits, as search engines view regular, quality content as a positive ranking factor.

If you are struggling to think of topics to create content about, it can be useful to conduct a gap analysis to identify relevant topics that do not currently have much content online. If you then create content to fill these gaps, you will be able to benefit from the lack of competition around these topics and reach relevant new readers.

We will conduct an analysis of one or more keywords and point out content gaps and opportunities for you to create fresh content to fill these gaps.

How it works

The process begins by completing a briefing questionnaire to clarify which keyword(s) you would like us to analyse. This briefing will be visible to all team members involved with delivering the analysis and is the foundation of all our quality checks.

A Content Marketing Specialist will work with a native linguist of your target language to look at the search results for your chosen keyword(s) and identify content gaps.

We will present our findings in a PowerPoint file, including screenshots.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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