Content gap analysis

Want to create unique content based on untapped topics?

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Discover untapped content opportunities

In order to succeed in digital marketing, it is vital to have fresh, high quality content on your website. If you are struggling to think of topics to create content about, it can be useful to conduct a gap analysis to identify relevant topics that do not currently have much content online. We will conduct an analysis of one or more keywords and point out content gaps where you could create fresh content to fill these gaps.

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A content gap analysis can help...

  • 1

    When you want to boost your reputation as a thought leader in your field.

  • 2

    When you are looking for inspiration for content creation.

  • 3

    When you want to find out what the content gaps in your industry are.

  • 4

    When you want to create fresh content and stand out.

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How can a content gap analysis help?

In order to succeed in digital marketing, it is vital to have fresh, high quality content on your website. Regular content will help to boost your reputation as a thought leader in your industry. It can also provide SEO benefits, as search engines view regular, quality content as a positive ranking factor.

If you are struggling to think of topics to create content about, it can be useful to conduct a gap analysis to identify relevant topics that do not currently have much content online. If you then create content to fill these gaps, you will be able to benefit from the lack of competition around these topics and reach relevant new readers.

We will conduct an analysis of one or more keywords and point out content gaps and opportunities for you to create fresh content to fill these gaps.

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How it works

The process begins by completing a briefing questionnaire to clarify which keyword(s) you would like us to analyse. This briefing will be visible to all team members involved with delivering the analysis and is the foundation of all our quality checks.

A Content Marketing Specialist will work with a native linguist of your target language to look at the search results for your chosen keyword(s) and identify content gaps.

We will present our findings in a PowerPoint file, including screenshots.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Content gap analysis

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