How can a content gap analysis help?
In order to succeed in digital marketing, it is vital to have fresh, high quality content on your website. Regular content will help to boost your reputation as a thought leader in your industry. It can also provide SEO benefits, as search engines view regular, quality content as a positive ranking factor.
If you are struggling to think of topics to create content about, it can be useful to conduct a gap analysis to identify relevant topics that do not currently have much content online. If you then create content to fill these gaps, you will be able to benefit from the lack of competition around these topics and reach relevant new readers.
We will conduct an analysis of one or more keywords and point out content gaps and opportunities for you to create fresh content to fill these gaps.