Boost your Yandex PPC campaigns

Running Yandex Direct campaigns can help you to attract a highly relevant audience to your website and boost your conversions. However, in order for this activity to be successful, you need to work with a specialist that understands the platform well and is able to spend the most optimum amount of time managing it. At many international agencies, this is often not the case as the specialists' time is divided between multiple accounts and search engines.

We have recognised this gap and decided to create a dedicated Yandex Media Growth Unit at Webcertain!

As part of our 0% commission management service, we will provide a monthly Yandex Direct campaign management service, including monitoring your Yandex campaign to optimise performance and identify areas for improvement. Our Yandex certified team will utilise their PPC expertise to get the best results from your Yandex search and display campaigns. You'll have access to all the campaign data so you can monitor progress and regular reviews to discuss performance and make adjustments where required.

Learn more on what is the Yandex Media Growth Unit


Yandex paid search advertising can help...

When you want to improve the performance of your paid search campaigns on Yandex.

When you want to reach a new market and/or launch a new product quickly.

When you want to run a paid search campaign in markets where you don’t speak the language.

When you don’t have the expertise to manage Yandex Direct campaigns.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is Yandex PPC important?

Yandex is the most popular search engine in Russia. It also has a presence in Belarus, Kazakhstan and Turkey. It is, therefore, an important channel for your paid search and display activities if you are targeting any of these countries. Running Yandex paid search and display campaigns can help you to draw in a relevant audience to your website and boost your conversions.

The success of your Yandex paid search campaign is dependent on continuous management and optimisation to ensure objectives are met. Managing paid search and display campaigns across multiple markets and languages on Yandex is a complex process requiring a blend of technical and skill and linguistic and cultural understanding.

We will utilise our Yandex paid search and display expertise to identify the strengths and weaknesses of your campaigns from the perspective of both the user and Yandex and make adjustments and suggestions to improve performance.

We will monitor and optimise your Yandex campaign performance, taking positive action to get the best results from your campaign.

How does Yandex paid search management work?

We can take on the management of an existing campaign or manage a new campaign from the start. We'll take a detailed brief to ensure we fully understand the campaign objectives and any requirements you may have. If we have not set up the campaign ourselves, we'll need you to grant us access to the relevant accounts.

Our certified Yandex paid search specialists will manage your campaign on an on-going basis, regularly monitoring performance and making adjustments where required.

This service includes:

  • Yandex Direct account opening
  • initial upload of campaigns
  • basic monthly reports without comments
  • campaign budgets set up & monitoring
  • automated bidding set up & monitoring in relation to your objectives
  • 0.5h call per month to discuss performance

The following elements will incur an additional charge:

  • Campaign creation: A quote can be provided for our linguistic team to deliver this.
  • Yandex Metrica set up: We highly advise the use of Metrica when running Yandex PPC campaigns as it will allow you to gain more insights.
  • If you are unable to use Metrica, we can help you set up Google Analytics or create Google Analytics UTM parameters and append to your Yandex PPC URLs.
  • Linguistic optimisation such as search query reports, keyword expansion and new ads.
  • Bespoke reports.

You'll have access to the reporting data so you can monitor progress yourself and we'll conduct a monthly review to update you on any changes and ensure all activity is in line with the overall objectives.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times