Yandex 0% campaign management

Run multilingual PPC campaigns on Yandex

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Boost your Yandex PPC campaigns

Running Yandex paid search campaigns can help you to attract a highly relevant audience to your website and boost your conversions and sales. However, in order for this activity to be successful, you need to work with a specialist that understands the platform well and is able to spend the most optimum amount of time managing it. In many international agencies often this is not the case as the specialists' time is divided between multiple accounts and search engines.

We have recognised this gap and decided to create a dedicate Yandex Media Growth Unit at Webcertain!

As part of our 0% commission management service will provide a monthly Yandex paid search management service, including monitoring your Yandex campaign to optimise performance and identify areas for improvement. Our certified team will utilise their Yandex PPC expertise to get the best results from your Yandex paid search campaigns. You'll have access to all the campaign data so you can monitor progress and regular reviews to discuss performance and make adjustments where required.

Learn more on what is the Yandex Media Growth Unit



Yandex paid search advertising can help...

  • 1

    When you want to improve the performance of your paid search campaigns on Yandex.

  • 2

    When you want to reach a new market and/or launch a new product quickly.

  • 3

    When you want to run a paid search campaign in markets where you don’t speak the language.

  • 4

    When you don’t have the expertise to manage Yandex Direct campaigns.


Why is Yandex PPC important?

Yandex is the most popular search engine in Russia and also has a presence in Eastern Europe and Turkey. It is therefore an important channel for your paid search activities if you are targeting any of these regions. Running Yandex paid search campaigns can help you to draw in a relevant audience to your website and boost your conversions and sales.

The success of your Yandex paid search campaign is dependent on continuous management and optimisation to ensure objectives are met. Managing paid search campaigns across multiple markets and languages on Yandex is a complex process requiring a blend of technical and skill and linguistic and cultural understanding.

We will utilise our Yandex paid search expertise to identify the strengths and weaknesses of your campaigns from the perspective of both the user and Yandex and make adjustments and suggestions to improve performance.

We will monitor and optimise your Yandex campaign performance, taking positive action to get the best results from your campaign.


How does Yandex paid search management work?

We can take on the management of an existing campaign or manage a new campaign from the start. We'll take a detailed brief to ensure we fully understand the campaign objectives and any requirements you may have. If we have not set up the campaign ourselves, we'll need you to grant us access to the relevant accounts.

Our certified Yandex paid search specialists will manage your campaign on an on-going basis, regularly monitoring performance and making adjustments where required.

This service includes:

  • Yandex Direct account opening
  • upload of campaigns
  • automated monthly reports set up in Yandex
  • setting up campaign budgets
  • setting up bidding automation in relation to your objectives
  • one 1-hour call per month

The following elements will incur an additional charge:

  • Campaign creation: A quote can be provided for our linguistic team to deliver this.
  • Yandex Metrica set up: We highly advise the use of Metrica when running Yandex PPC campaigns as it will allow you to gain more insights.
  • If you are unable to use Metrica, we can help you set up Google Analytics or create Google Analytics UTM parameters and append to your Yandex PPC URLs.
  • Linguistic optimisation such as search query reports, keyword expansion and new ads.
  • Bespoke reports.

You'll have access to the reporting data so you can monitor progress yourself and we'll conduct a monthly review to update you on any changes and ensure all activity is in line with the overall objectives.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Yandex 0% campaign management

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