Naver PPC competitor audit

How do you compare to your competitors on South Korean search engine Naver?

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Improve the performance of your Naver PPC campaigns

Knowing your competitors’ marketing activities in local target markets is critical to the success of your brand, and this can vary across markets. Conducting regular PPC competitor audits for Naver will help you understand how your competitors are engaging with your shared target audience online and learn from the strengths and weaknesses of their campaigns. We will start with a list of your Naver PPC keywords and assess the competition, focusing in on direct competitors and comparing your current campaign(s) with that of your competitors’ to provide a clear, thorough and accurate report to help you optimise your Naver PPC campaigns. The analysis will cover the performance of keywords and ads and reveal ranked keywords and missing keywords from your competitors’ campaigns. We will analyse each direct competitor individually.


A Naver PPC competitor audit can help...

  • 1

    When you want a thorough understanding of your competitors’ strategies on Naver.

  • 2

    When you want to know what steps to take to improve your own PPC performance in South Korea.

  • 3

    When you are launching a PPC campaign on Naver and want to get it up and running quickly and efficiently whilst understanding the landscape.

  • 4

    When you want to gain a better understanding of how to engage with your local audience.

  • 5

    When your cost-per-clicks (CPCs) are high and quality indexes are suffering due to high levels of competition.


Why are PPC audits important?

With PPC advertising becoming increasingly popular and competitive in South Korea, it is very important to know who your competitors are and what paid search activity they are taking part in as this can enable you to detect opportunities and improve the overall performance of your PPC activity.

We will analyse your direct competitors highlighted by our tool and compare your current campaign(s) with your competitors’ to provide a clear, thorough and accurate report to help you optimise your campaign(s). The analysis will cover the performance of your competitors’ keywords and ads. We will analyse each direct competitor, highlighting their strengths and weaknesses compared to your own.

One of our PPC Specialists, under the supervision of your Account Manager, will carry out the audit and deliver a Word document with their findings.


How a Naver PPC competitor audit works

The process begins by completing a briefing questionnaire with the help of your Account Manager. The briefing will be visible to all team members involved in creating and delivering the service and is the foundation for all our quality checks. It will also give our PPC Specialist a full understanding of your PPC objectives.

We will need to know:

  • your current PPC activities
  • any particular competitor(s) you are aware of that you want us to analyse
  • the main objective for the PPC competitor audit

In your competitor audit, our PPC Specialist will:

  • identify the highest volume/most relevant keywords your competitors are using and compare them to your own to discover opportunities where you can improve visibility
  • identify and compare the types of keywords you and your competitor are using
  • examine the average positions your competitors’ keywords are achieving so that you can compare them to your own
  • examine any overlap between competitors’ keywords and your own to help you understand the market better
  • analyse your competitors’ ad copies and compare your own to help you improve your ad copies and make them stand out
  • analyse keyword relevance within your competitors’ ads
  • highlight the types of call-to-actions used and compare them to your own
  • summarise the things that can be learnt from your competitors’ campaigns to help improve your own campaign performance


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Naver PPC competitor audit

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