Track Competitors

Understanding who is bidding on your brand within your chosen market and seeing what ads they are using can help to inform your own PPC strategy and enable you to stay ahead of the game. You will receive a monthly report containing a list of competitors bidding on your brand, along with examples of ads used by these competitors.

Here’s when PPC Brand Competitor Identification can help!

When you want to know who is bidding on your brand.

When you want to keep track of competitor ad changes.

When you want to utilise such information to guide your own PPC approach.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why Track Brand Keywords?

It is important to be aware of who is bidding on your brand as this knowledge can help to provide useful insights into the market landscape and inform your own ad strategy and messaging too, ensuring that you stay a competitive and viable option for consumers.

However, in such a dynamic landscape, keeping track of competitors bidding on your brand can be a challenge, even more so when you are present in multiple countries.

We will identify ads and competitors that are bidding on your brand keywords.

Competitor Identification Process

The process begins by completing a briefing questionnaire. The briefing will be visible to all team members involved in delivering the service and is the foundation for all of our quality checks. This gives our PPC specialists a full understanding of your objectives.

We will need to know:

  • Which branded keywords you would like us to check.
  • Your target market(s).

In this service, a PPC specialist will:

  • Identify your competitors based on the branded keywords supplied.
  • Identify ads used by your competitors on your brand terms.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times