Increase clicks and conversions using visual sitelink extensions

Ad sitelinks are URLs leading to various landing pages on your website that appear below your PPC ad if it is the top search engine result. It is now possible, on Google AdWords, to display visual sitelinks in your ads. Visual ad sitelinks are images that display under the ad in a swipeable carousel format. Each individual visual sitelink can be accompanied by a title and description that display underneath the image. We will write titles and descriptions for your visual sitelinks in your target language, ensuring that they are relevant to your landing pages.

This service can help…

When you want to use visual sitelinks in your ads.

When you want to give your customers more choice over which landing page they go to.

When you want to improve your PPC ads’ click-through rates and reduce bounce rates.

When you do not have the time or the linguistic resources to write ad text in your target language.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you’re looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What are visual ad sitelinks?

Ad sitelinks are extra URLs that appear below your PPC ad and direct users to specific landing pages within your website. A PPC ad can include up to six ad sitelinks that appear when the ad is the top result for a search query. It is now possible, on Google AdWords, to display visual sitelinks in your ads.

Visual ad sitelinks are images that display under the ad in a swipeable carousel format. Their visual nature makes them ideal for businesses who want to make the most of the aesthetic element of their product, where a text-only description might not provide the same impact.

Ad sitelinks give internet users more choice about which landing page they go to, meaning they are more likely to find what they want straight away from your website and use your service/buy your product. Using visual ad sitelinks gives you more control over what is appearing on your ads and will also generate a higher click-through rate as the visual images will make the ads clearer by showcasing exactly what you are selling.

Each individual visual sitelink can be accompanied by a title and description that display underneath the image. It can be beneficial to use these title and description fields as they allow you to provide the user with even more context and information, thereby further encouraging them to click onto the appropriate part of your website.

A native speaker will write the titles and descriptions for your visual ad sitelinks in your target language, to help improve your PPC campaign.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with creating the titles and descriptions and is the foundation for all our quality checks.

A native speaker of your target language, under the supervision of your Project Manager, will create your visual sitelink titles and descriptions and ensure that they are relevant to your existing landing pages.

You will receive the sitelink titles and descriptions in an Excel file.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

X