Extended Ad Text Creation For Yandex


Yandex is Russia's most popular search engine and should be used if you are considering running a paid search campaign in the country. A native paid search specialist will write engaging and relevant Extended Text Ads for Yandex, based on the keywords and landing pages to be used in the campaign. You'll receive a set of ads ready to be uploaded to your campaign. A back translation in English is optional.

Here’s when Extended Ad Text Creation For Yandex can help!

  • 1

    When you want to run a Yandex PPC campaign but do not have the time, resources or expertise to do so.

  • 2

    When you want to sell your products/services in the Russian market.


Yandex is the most popular search engine in Russia, with about 60% of the market share compared to Google's share of 25%. Failing to use Yandex as part of your Russian paid search campaign will result in you missing out on a large proportion of the Russian internet traffic and potential customers.

Yandex recently introduced Extended Text Ads, which differ from standard text ads in that they can include two ad titles and have more characters available for the ad text.

This service will provide relevant, compelling Extended Text Ads for Yandex. The ads will clearly communicate your message, display clear call-to-actions and reflect the language and culture of the target market. The ads will be delivered to you in an Excel or PDF format and will include back translations in English if required.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives for the PPC ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will require the keywords you will be using in the campaign in order to create the ads. If you have not already conducted keyword research, this can be ordered as an additional service. We will also need the URLs of the landing pages to be used in the campaign.

A native speaker of your target language, under the supervision of your project manager, will write the Extended Text Ads for your Yandex PPC campaign. The number of ads we can create will depend on the number of keywords that you can provide.

We will send you the ads with an optional back translation in English in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times