PPC Competitor Benchmark And Overview

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If you are planning to start a new PPC campaign, we can help you to identify benchmarks for your campaign that will be based on your competitors' performance in the same market. This information can be used to set realistic KPIs for your campaigns and to identify how competitive the market is for your chosen country.


Here’s when PPC Competitor Benchmark And Overview can help!

  • 1

    When you want to identify your benchmarks and what you can do to improve your own performance.

  • 2

    When you are launching a new campaign and want to gain a better understanding of where you are now.

  • 3

    When you want to get your new campaign up and running more efficiently.

  • 4

    When you want to expand to new countries.



To run as competitive and cost effective a PPC campaign as possible, you must be able to set realistic KPIs and data benchmarks that can then be used to optimise your PPC campaigns.

One of our PPC Specialists, under the supervision of your account manager, will conduct an investigation into your competitors' performance and deliver a PowerPoint presentation with their findings on your competitors' benchmarks, the types of campaigns used and landing page overviews.


Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will ask you to provide us with the following in order to deliver the service:

  • A list of competitors, if you already know them.
  • The countries you want us to analyse.
  • Access to your relevant PPC accounts that are targeting your desired countries, if they already exist.

Using this information, a PPC Specialist will conduct a review of your competitors, identifying benchmarks for your PPC campaigns. This will be delivered to you in a PowerPoint format.

The report will include:

  • Monthly spend and CPC.
  • Number of keywords used by competitors.
  • Type of campaigns used by competitors.
  • Approximate number of clicks.
  • Comments on landing pages.
  • Brief overview of their PPC strategy.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

PPC Competitor Benchmark And Overview

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