Whether you have just recruited a new member of staff who is inexperienced in Yandex advertising, or you simply want to ensure that your existing staff have the most up-to-date Yandex advertising knowledge and skill set, high quality training is essential for success.
We have been running international PPC campaigns for over 15 years and are an industry leader in multilingual PPC. We are also the official Yandex Expert and Yandex Master training agency and have run training courses on the subject of Yandex advertising and analytics for over 5 years.
We will provide your staff member with training in Yandex advertising via a video call, based on the agreed-beforehand agenda. The subjects that we cover included but are not restricted to the following:
- Introduction to Managing Campaigns on Yandex Direct
- Yandex Direct and Metrica Accounts Set Up
- Yandex Search Campaign Planning
- Conducting Keyword Research
- Yandex Match Types
- Ads Creation
- Best Practice Optimisation Tips
- Yandex Bidding Strategies
- Yandex Reporting
- Retargeting on Yandex
- Insights into Yandex Metrica
- Setting up Goals and Segments in Yandex Metrica
- Yandex Advertising Network
- Yandex Programmatic Advertising
- Managing Audiences in Yandex Audience
- Yandex Commander
- Yandex Upload Spreadsheet
- Yandex Display Campaigns (CPC and CPM)
- Smart Banner campaigns
- Search Banner campaigns
- Video campaigns
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS