Competitor Audit For New PPC Markets

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If you are planning to expand to a new country, it is important to learn as much as possible about your main PPC competitors' activities in the market. This information can be used to inform your own strategies and get a better understanding of what is successful in the target market. Upon receipt of your specific requirements, we will investigate your main PPC competitors in your target market. We will identify the strategies they are using and will also develop PPC strategy recommendations and suggestions to inform your campaign.


Here’s when Competitor Audit For New PPC Markets can help!

  • 1

    When you want a thorough understanding of your competitors’ strategies and what you can do to improve your own performance.

  • 2

    When you are launching a new campaign and want to gain a better understanding of where you are now.

  • 3

    When you want to get your new campaign up and running more efficiently.

  • 4

    When you want to expand to new countries.



To run as competitive a PPC campaign as possible, you must learn what your competitors' PPC strategies are in your countries of interest. We will use your existing – either PPC or SEO – keywords to identify your direct competitors in countries you are planning to expand to.

One of our PPC Specialists, under the supervision of your account manager, will carry out an audit of your competitors' PPC strategies and deliver a PowerPoint presentation with their findings.


Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will ask you to provide us with the following in order to deliver the audit:

  • A list of keywords.
  • The countries you want us to analyse.
  • The competitor(s) you want us to analyse, if you already know them.
  • Access to your relevant PPC accounts that are targeting your desired countries, if they already exist.
  • Details of your current PPC activities.

Using this information, a PPC Specialist will conduct a thorough audit in your target market, identifying your key competitors and their PPC strategies. This will be delivered to you in a PowerPoint format.

The audit on the identified competitors will include:

  • Monthly spend.
  • Type of campaigns used by competitors.
  • Average position.
  • Comments on top keywords.
  • Comments on landing pages.
  • PPC strategy recommendations and suggestions.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Competitor Audit For New PPC Markets

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