Why is machine translation important?
Machine translation has increasingly become an integral part of the translation process. With customers expecting content in their native language at the “speed of now”, it is becoming difficult to manage the demands of customers through traditional human translation processes.
Depending on the nature of your content, machine translation technology can be utilised to speed up the translation process, changing the role of the translator to a post-editor, whilst still ensuring high-quality multilingual content.
We can provide you with custom-built, cloud-hosted neural machine translation engines which integrate with your current translation workflow. Our powerful productivity tool can increase your translation capacity and quality, and is designed for companies producing large volumes of multilingual content.
We currently offer three tiers of engines and will work with you to find the best fit for your scenario:
- Master engine: We offer this to clients with a very large (at least 15,000 segments, preferably 200,000 segments or ideally 1,000,000 segments) translation memory for the languages they wish to translate, who do not wish to use any stock corpora in their content. This is the ideal engine to use due to its focus on producing content that is entirely unique to you, even before any form of review. Anything that the engine would typically require corpora to fill in will need to be finalised during a post-editing stage.
- Domain adapted: We offer this to clients with a large translation memory (at least 15,000 segments, preferably 100,000 segments) for the languages they wish to translate, who do wish to use stock corpora in their content. This engine is best for clients whose translation memories are not large enough or as suited for a master engine, or are happy to use stock corpora for any areas that the engine would be unable to translate.
- Stock+: We offer this to clients whose translation memories are relatively smaller (at least 1,000 segments, but less than 15,000 segments) but want to start with machine translation to increase the volume of their content. We start by taking a stock engine and training it with your translation memory to start tailoring it to your content. Over time as you translate more, and with more engine training, we will be able to convert it to a master or domain adapted engine, where we can edit the engine to rely on stock content to a lesser degree if necessary.
When you want to integrate neural machine translation into your translation workflow.
When you want to increase translation productivity.
When you want to build high-quality, project-specific engines.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS