When you want to make your website more accessible to search engines and their spiders, it is important that your URLs are paired with popular and relevant keywords and that your meta-content is keyworded and appropriate.
We will clearly map out a relevant list of keywords per URL. Keyword mapping will help you to create a structured, intuitive funnel that guides your site navigation; create a hierarchy of topics, subtopics and sub-subtopics that informs your content authoring; serve as an official record of which pages are associated with which keywords; and inform your site's internal and external link development.
We will also create meta content for your website, including the title tag, keyword tag and meta description tag. Meta content is added to your website template and is used by search engine spiders to help it determine the content of the page and whether it should rank for particular search queries or not. Each webpage should have different meta content, which consists of a title tag, keyword tag and meta description tag. The meta description tag is the text that displays in the search engine results below the webpage title and is crucial when it comes to converting rankings into clicks.
You will receive this in an Excel or PDF format.