Description

As part of your SEO efforts, you should ensure that your meta content is optimised and that your URLs have undergone careful keyword mapping. We will create meta content for your website, including the title tag, keyword tag and meta description tag. We will also clearly map out a list of relevant keywords per URL, to provide structure to the site and ensure you get the most value from each target keyword. You will receive the keyword map and meta content in an Excel or PDF format. This is a fast track service. The work will be delivered before 5.30pm the day after it was ordered if the brief is complete by 3pm.

Here’s when Mapping And Meta Content Creation (Fast Track) can help!

When you need to increase rankings and traffic in the organic search engine results and lack the necessary linguistic resources or optimisation know-how.

When you already have a list of target keywords for a target market and need to ensure the most appropriate URLs within your website are ranking for these.

When you want to prevent targeting multiple URLs for the same keyword.

When you have launched some new pages on your website and need to associate target keywords with these.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

When you want to make your website more accessible to search engines and their spiders, it is important that your URLs are paired with popular and relevant keywords and that your meta-content is keyworded and appropriate.

We will clearly map out a relevant list of keywords per URL. Keyword mapping will help you to create a structured, intuitive funnel that guides your site navigation; create a hierarchy of topics, subtopics and sub-subtopics that informs your content authoring; serve as an official record of which pages are associated with which keywords; and inform your site's internal and external link development.

We will also create meta content for your website, including the title tag, keyword tag and meta description tag. Meta content is added to your website template and is used by search engine spiders to help it determine the content of the page and whether it should rank for particular search queries or not. Each webpage should have different meta content, which consists of a title tag, keyword tag and meta description tag. The meta description tag is the text that displays in the search engine results below the webpage title and is crucial when it comes to converting rankings into clicks.

You will receive this in an Excel or PDF format.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

To do the keyword mapping, our search specialists will require your list of potential target keywords and the URLs of the web pages you'd like to pair with these keywords. The content of each page will be checked and the most relevant target keywords will be shortlisted. From this shortlist and other requirements stated in the briefing, we will select the target keywords to be paired with each URL and provide an overview in Excel format.

We will also write meta content for your website. We will create appropriate title tags, keyword tags and meta description tags that are keyword-rich and in your target language, ensuring that all character limits are adhered to. As these guidelines may change between search engines, we need to know which search engines you are targeting.

This is a fast track service. Please communicate with the Webcertain Keywords team before ordering. The work will be delivered before 5.30pm the day after it was ordered, if the order and project brief are submitted and accepted by 3pm. If we do not deliver in time, we will credit the surcharge and deliver within the standard lead time for the standard price.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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