Google is the most popular search engine in the world, with over 80% of the global market share and well over 90% share in many countries. Google Ads advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords on the search engine. It is important that your ads have plenty of relevant and appropriate keywords as this will increase the likelihood of your ad appearing in the Google search results and driving relevant visitors to your site.
It is essential that keyword research is conducted from scratch for each target market by a native of that country. This is because keywords cannot simply be translated, but instead are the natural product of the culture and language that is unique to that country. Researching keywords from scratch ensures that you take into account any colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.
A native specialist will research and compile a list of relevant and quality keywords that your target audience actually searches for on Google, including a back translation into English if necessary. We will also research the search volume data, estimated cost-per-click and the competition data.
We will send you the keyword list, including English translations and all relevant data.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS