Ecommerce Conversion Tracking Check


Making sure that every conversion is set up properly and that it is tracking the right goal is the key in any successful PPC account. We will investigate all your goals and test them to identify whether or not the goal tracking is working as intended. After testing, we will recommend any changes needed to amend the issues discovered.

Here’s when Ecommerce Conversion Tracking Check can help!

  • 1

    When there are significant discrepancies in data between different tracking systems.

  • 2

    When you make significant changes to your PPC account.

  • 3

    When you edit URLs on your website.

  • 4

    When you change your marketing agency.


With paid search-based ecommerce becoming increasingly competitive, it is very important to know if your goals are being tracked correctly and if your conversion data is correct.

We will look at all your current goals and identify whether or not the data is being recorded properly. We will also make recommendations on any additional goals that could benefit your account.

Following the completion of the tracking check, you will know:

  • Which goals are not being tracked properly
  • Which conversion data is not correct

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the tracking check and is the foundation for all our quality checks.

We will need:

  • Unrestricted access to your Google AdWords and/or Google Analytics accounts (or other search engine equivalents)
  • List of goal URLs
  • List of any third-party tracking currently in use

A PPC specialist, under the supervision of your account manager, will analyse your goals, identifying any flaws in the tracking systems.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times