Why is dynamic remarketing important?
If someone visited your e-commerce site and expressed an interest in a particular product, for example by placing it in their basket, but didn't complete the purchase, it is worth targeting them with advertising for this product. They might be incentivised to return to your website if you present them with a discounted price.
Remarketing is the process of displaying ads to customers who have previously visited your website or used your mobile app. When people leave your website without performing the expected action (converting), remarketing helps you reconnect with them by showing relevant ads as they browse the web and as they use mobile apps.
With dynamic remarketing, customised lists are created to achieve your specific goals and only target the audiences you think will help you to achieve your goals. The ad content is dynamically created based on the user's activity, i.e. the ads show the particular products or services that the user has previously shown an interest in.
Our team of multilingual specialists will use their native linguistic competences and local market knowledge to help you successfully connect with the people who have shown an interest in your products through dynamic remarketing display advertising.