Shenma is the second most popular mobile search engine in China, with a market share around 12% and growing. It is a very important and efficient channel to promote your brand on mobile in China. Shenma PPC ads allow your ads to show for the keywords you are bidding on to an audience who is actively looking for the product/service you provide, which makes the promotion more efficient and accurate. You only pay when a user clicks on your ads. Failing to use Shenma as part of your Chinese mobile paid search campaign will result in you missing out on a certain proportion of Chinese mobile traffic and potential customers.
It is not straightforward to advertise on Shenma, as their administration and communication can be quite complicated to non-Chinese businesses. Each application may require different documents from the advertiser and the validation process at Shenma can be highly circumstantial. Each account must go through an application process which requires documentation, such as licenses to trade, which must also be translated into Simplified Chinese, and possibly other requirements. That is where we can help, as we have a long-term relationship with Shenma.
One of our native Chinese specialists will translate and submit all the necessary documents and open a Shenma PPC Account for you, ensuring all of the required information is included. This will enable you to launch a PPC advertising campaign on Shenma efficiently.