Baidu Hong Media campaigns are good for boosting brand awareness and remarketing on China's premium publishers. You can choose the targeting methods that suit you the best (e.g. keywords, interests, geo-targeting, and remarketing) to show your ads to the right audience at the right time, to maximise your brand awareness and increase your conversions.

Here’s when Baidu Hong Media Management can help!

When you need to boost brand awareness on Baidu.

When you need to maximise visibility on specific keywords.

When you want to re-target your audience to boost conversions.  

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Baidu Hong Media campaigns are good for boosting brand awareness on Baidu; they can cover 97% of Chinese netizens. Your ads will show on Baidu's 200 premium display partners in 6 eye-catching forms (bottom right multi-media, crazy multi-media, clips, banners on both sides of the page, special verification code) and 6 interactive promoting forms.

There are different ways to target your audience: interests, keywords, geo-targeting, and remarketing. One or multiple targeting methods could be chosen to achieve the best results - that is, to show the ads to the right audience at the right time.

We will oversee the setup of the campaign and ensure it goes live. We'll monitor the performance of your creatives and provide recommendations if any improvements are required.

Quality process

Our specialist will help to manage the account, recommend the most suitable search terms that you can book with Baidu, recommend whether you should combine with other methods that would produce the best results, set up the campaigns in your account, and get your ads successfully running.

This service covers the management and reporting of your campaign on a monthly basis, including making recommendations on how to improve performance, if necessary. This service does not include account opening, campaign media spend or making creatives but does include the bank transfer fee for sending your media spend to Baidu. Campaign management must cover between 1 – 3 months (and the same period as your designated budget).

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times