Baidu Hong Media Management


Baidu Hong Media campaigns are good for boosting brand awareness and remarketing on China's premium publishers. You can choose the targeting methods that suit you the best (e.g. keywords, interests, geo-targeting, and remarketing) to show your ads to the right audience at the right time, to maximise your brand awareness and increase your conversions.

Here’s when Baidu Hong Media Management can help!

  • 1

    When you need to boost brand awareness on Baidu.

  • 2

    When you need to maximise visibility on specific keywords.

  • 3

    When you want to re-target your audience to boost conversions.  


Baidu Hong Media campaigns are good for boosting brand awareness on Baidu; they can cover 97% of Chinese netizens. Your ads will show on Baidu's 200 premium display partners in 6 eye-catching forms (bottom right multi-media, crazy multi-media, clips, banners on both sides of the page, special verification code) and 6 interactive promoting forms.

There are different ways to target your audience: interests, keywords, geo-targeting, and remarketing. One or multiple targeting methods could be chosen to achieve the best results - that is, to show the ads to the right audience at the right time.

We will oversee the setup of the campaign and ensure it goes live. We'll monitor the performance of your creatives and provide recommendations if any improvements are required.

Quality process

Our specialist will help to manage the account, recommend the most suitable search terms that you can book with Baidu, recommend whether you should combine with other methods that would produce the best results, set up the campaigns in your account, and get your ads successfully running.

This service covers the management and reporting of your campaign on a monthly basis, including making recommendations on how to improve performance, if necessary. This service does not include account opening, campaign media spend or making creatives but does include the bank transfer fee for sending your media spend to Baidu. Campaign management must cover between 1 – 3 months (and the same period as your designated budget).

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times